Scott Grenz is Founder and President of Genco Pura Media, a media advisory company serving Advertisers, Media Agencies and Media Sellers.
In this capacity, Scott advises Advertisers and Media Agencies on Agency Review Strategies, Building Effective Advertiser/Agency Partnerships, Building Service Models and Organizational Models. Scott also lends his experience and expertise to Media Sellers in sharpening their sales story to clearly resonate in an era of extremely limited access to Media Clients. Scott is pleased to partner with blue chip organizations across each of these client groups.
Prior to Genco, Scott was Vice President, Global Head of Media at GSK Consumer Healthcare. In this role, he provided global strategic leadership and vision for Media.
Scott is a seasoned Media expert, with more than 25 years of global experience in areas such as strategy, digital, design and implementation of fit-for-purpose media agency models, and building word-class internal Media teams. Scott held similar positions at J&J and Pfizer.
At GSK, he has consistently driven effectiveness and innovation across media channels and led the development and execution of many integrated programs with leading media companies and media agencies, delivering on brand and corporate strategies.
Scott is visible in the industry advocating for best media agency relationships, battling ad fraud, and the risks and benefits of in-housing media.
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