Every week, Jack Myers shares his unique perspective on the state of the media and advertising business in this free video. Jack's full report and economic forecasts are available to subscribers at www.jackmyers.com.
Traditional media business models are disconnected from the viewing and listening realities of young consumers.The music industry personifies the dangers associated with a reluctance to shed the baggage of the pre-Internet world. Young people consider all content, including advertising, to be part of an integrated, everyday soundtrack of their lives that they manage and control. In this week’s video report, I introduce “soundtrack economics” -- new insights on emerging content publishing and advertising models that embrace emerging viewing and listening realities.
To view, please click on the video above or visit http://jackmyers.v.reutersinsider.com/.
Subscribers can access the report at www.jackmyers.com. I share exclusive insights from the report in this week’s Video Media Business Report, available above and through Reuters Insider iPad app, which is available at no cost to all Media Business Report subscribers.