Ten Key Takeaways from Mary Meeker's Internet Trends Presentation - Uwe Hook

Advertising

While online advertising is booming, it's still not on par with time investment by people per medium. Print is hugely overpriced, representing 8% of people's time and 27% of ad spending. Contrast that to mobile: 8% of time spent and 0.5% of ad spending.

Content Creation

Content creation has become a commodity. Newspaper continues to decline while we experience the golden age of content aggregation.

Commerce

E-commerce now represents 8% of all retail commerce and will grow dramatically. Retailers beware: The #1 reason for customers to abandon the in-store purchase is because they found cheaper options online. #2 reason: They found a cheaper price at a different store.

Economy

We might muddle our way through it. Or the economy collapses. Nobody knows. This uncertainty is the biggest challenge for politicians, economist and people. Uncertainty might be the new normal.

Empowering people

More people have access to the wireless grid (85%) than electricity. Over 200 million farmers in India receive payments via mobile devices and they have become instrumental during disasters.

Globalization

While we talk in our echo chamber all day long about Amazon, Apple, Facebook and Google (and they remain global mega-leaders) Internet giants from China and Russia (Baidu, Tencent and Yandex) are catching up quickly.

Here's an eye-opener: 81% of users of the top global Internet Properties are outside the U.S.

Identity

A big challenge for all of us: How will identify and authenticate the almost billion Facebook customers with the 1.4 billion mobile customers by 2012?

Innovation

The economy is down but U.S. mobile innovation is still the global leader: Made in the US-smartphone operating systems - Android, iOS and Windows Mobile - have increases market share from 5% in 2005 to 65% today.

Mobile

Mobile subscriber growth is more explosive than the initial Internet adoption, leaving TV adoption in the dust. Smartphone shipments have surpassed feature phone shipments.

Usability

Usability matters and it will become even more important over time to deliver complex services to people through a simple interface. The next revolution? Between your ears. Voice recognition, sound creation and sharing, and audio interfaces.

Click below to view the video of her presentation

Uwe Hook is the CEO and Co-Founder of BatesHook, Inc. (www.bateshook.com) and a veteran of the advertising and marketing industry with the goal of building connections between people and brands. Uwe can be reached at uwe@bateshook.com.

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