Uwe Hook is the CEO and Co-Founder of BatesHook, Inc. (www.bateshook.com) and a veteran of the advertising and marketing industry with the goal of building connections between people and brands (Mercedes-Benz, IBM, Fleming's Steakhouse, Acura, WellPoint, Purina, Alpo - just to name a few). While he started his career as a Creative Director, Europe, for the AOR of Mercedes-Benz (Springer & Jacoby, Hamburg), he moved away from traditional advertising (literally, since he resides now in Los Angeles) and, more importantly, philosophically. While adding value for prestigious, digital agencies such as Razorfish, Genex and Direct Partners, he understood that marketing and advertising in itself is not a solution. Out of this thinking evolved the passion to transform businesses by redefining the advertising and marketing model.
Uwe enjoys public speaking and hopes the audience enjoyed his thinking as much when he appeared at SXSW, Ad-Tech, iMedia, Web 2.0 Expo, OMMA, OMMA Social and MIXX. He blogs at bateshook.com/blog and tweets daily under @uwehook
Uwe is a graduate of London Business School (MBA), has a German law degree and is certified as a Speech-Language Pathologist.
Read all Uwe's MediaBizBloggers commentaries at Subversions.