Welcome Bright Lights, Big Insights, our newest MediaBizBlogger.
It's the summer of the Boomers. Led by the birthday celebrations for Bill Clinton and George W. Bush who are both turning 65 this summer, along with 7,000 other boomers who will be turning 65 every single day of the year. The Boomers have always changed the rules of the game and they are about to do it again, opening the door for savvy brands who pay attention to where Boomers are spending their time and money. So, let's take a look at how the oldest boomers, the Leading Edge Boomers (born 1946 - 1955) are re-shaping the world.
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Michael Seymour is the founder and Creative Director of the Tornado Factory, a creative boutique and alternative media company. You can get in touch with Michael at seymour@tornadofactory.com
Stu Rodnick is the Managing Director of Three Screen Nation, a business strategy and insights consultancy. You can connect with Stu at stu@threescreennation.com
Read all Michael and Stu's MediaBizBloggers commentaries at Bright Lights, Big Insights.
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