At the American Association of Political Consultants meeting last week in Puerto Rico, Nielsen presented the demographic profiles for supporters of Hillary Clinton and Donald Trump, along with secondary data.
Consumers in Motion Group compared Nielsen’s profiles for Hillary Clinton and Donald Trump to Roper’s demographic profile of voters in the 2012 Presidential Election (below). Donald Trump will need to convert women, African-Americans, Hispanics and Millennial voters in the six months prior to the election. But how can Trump overcome his high negative perception against key groups needed to win the election?