This is a time of great change in the hospitality industry, and the Adrian Awards are embracing change with a focus on The Next Great Chapter.
This year’s Focus Categories are:
- Diversity, Equity & Inclusion Marketing: Inclusive marketing that considers diversity in all forms, to include LGBTQA+
- Recruitment Marketing: Tactics used to attract and retain employees
- Audience Marketing on New Platforms: Marketing programs on new consumer or technology channels including TikTok, Metaverse, Gaming, NFTs
Also, new entry categories include Brand Activation, Connected TV/Streaming/Linear, Experiential Marketing, and Content Marketing. Enter the work you feel best captures The Next Great Chapter in any of 42 categories in the divisions of Advertising; Digital; Public Relations/Communications; and Integrated Campaigns.
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