The debate over the benefits of coffee versus tea will continue for decades to come but one thing is for certain, advertisers of Coffee can know which programs will provide them with the highest return on their ad spend! With TRA’s Media TRAnalytics®, advertisers are able to select the best programs and the best times to promote their products to the right individuals, actual buyers of their products, whether they are, for example, loyal to a specific brand or a type of beverage. Case in point, The BET Awards Show offered both high ratings and a great environment to reach many heavy Coffee Buyers. Media TRAnalytics® helps advertisers find The Right Audience™ so they can cut wasteful spending and ultimately, maximize revenue.
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