Mindshare at Cannes: "Beyond the Rosé" -- Episodes 5 and 6 (Podcast Exclusive!)
Check out Episodes 5 and 6 of Mindshare’s podcast series, "Beyond the Rosé: Mindshare@Cannes." Hosted by Mindshare North America’s Bethany Mach, Executive Director, Global Client Lead, this series explores the main trends and takeaways from the Cannes Lions Festival.
Miss the first few episodes? Check out Episodes 1 and 2 here and Episodes 3 and 4 here.
Episode 5: "The State of Digital Media"
Where does investment banking fit in at Cannes? Find out from Gayle Meyers, Chief Marketing Officer at LUMA Partners, as she shares her predictions on the transformation of media commerce (keep an eye out for those international players), insights on the state of digital media spending and fragmentation and more. Listen to her take on creativity from a financial perspective (and hear about those industry-famous LUMAscapes) in the fifth installment of our exclusive Cannes Lions podcast.
Episode 6: "Spotify’s Musical Formula"
A chat that was music to our ears: Hear from Spotify’s Liberty Carras Kelly, Head of Sales for the Americas, who gives us an inside look at the popular data-driven music platform. Music empowers everything we do; from our everyday activities like cooking and falling asleep to the highs and lows of our emotions (break-ups included), our actions and moods are reflected in what we listen to. Brands and artists alike use data to tune into those actions and feelings, targeting us at the right place and time. Hear how they’re embracing the live music experience at Cannes 2016 and keeping users engaged, song after song.
Want more? Come back for a bonus episode on Monday, and check out MindshareInTheLoop.com.
The opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillage.com/MyersBizNet management or associated bloggers.
