In part one of this new Mindshare interview series, Colin Kinsella, CEO, North America and Katerina Sudit, Executive Director, North America explore the year ahead for the advertising industry, specifically regarding both Millennials and the generation following them.
From “Generation Flux” to Snapchat to video consumption and more, find out which consumer trends are musts for marketers -- and why brands must talk to audiences, not demos. (Be sure to watch Part 2 of this interview.)
The opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillage/MyersBizNet management or associated bloggers.