TV Networks Must Navigate the Disconnect Between Consumers and Advertisers

By The Myers Report Archives
Cover image for  article: TV Networks Must Navigate the Disconnect Between Consumers and Advertisers

Creating an emotional connection between brand and consumer was the connective tissue among the talks at this year's ANA Masters of Marketing conference. Most of the chief marketers who shared their campaigns and priorities with the more than 3,000 attendees in Orlando emphasized the importance of emotional connections, as well as the business benefits of making them.

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