"Progress will be made on gender equality and diversity in the advertising and marketing industry," according to a bold new report just released by the Association of National Advertisers; Alliance for Inclusive and Multicultural Marketing (AIMM) on the value of diversity and inclusion. The analysis leads with a McKinsey study that indicated a "direct correlation between diversity in the leadership of large companies and ... measures of financial outperformance: and value."
Geoff Ramsey is Chief Content Officer and Co-founder of eMarketer and will be speaking at the ANA Masters of Marketing Conference in the new "Second Stage" forum, a more intimate setting for learning about what's new and what's next. ANA's Group Executive Vice President Bill Duggan recently interviewed him on the topic of "all things digital."
As we approach the twentieth annual ANA Multicultural Marketing and Diversity Conference, it’s a good time to step back and reflect on news from the past year that’s relevant to multicultural marketing and diversity. Here’s my Top Ten list, in no particular order: