The ANA (Association of National Advertisers) provides leadership that advances marketing excellence and shapes the future of the industry. Founded in 1910, the ANA’s membership includes nearly 700 companies with 10,000 brands that collectively spend over $250 billion in marketing and advertising. The ANA also includes the Business Marketing Association (BMA) and the Brand Activation Association (BAA), which operate as divisions of the ANA, and the Advertising Educational Foundation, which is an ANA subsidiary. The ANA advances the interests of marketers and promotes and protects the well-being of the marketing community.
Tom Finneran is Executive Vice President at the 4As and leads the Agency Management Services team, which provides industry guidance, member consultation and benchmark information in the areas of new business, agency compensation, agency management and operations. He is a frequent speaker at industry events and is often cited in press articles on marketing industry topics such as agency search, intellectual property, patent trolling and agency-client relations, as well as agency compensation and client service agreements. He will be a panelist at the ANA Advertising Financial Management Conference, April 28-May 1 in Phoenix. ANA's Group Executive Vice President Bill Duggan recently interviewed Finneran (pictured above) on a wide range of industry topics.
Greg Stern is board chair of the 4As and founder/co-chairman of agency BSSP. He is speaking at the ANA Advertising Financial Management Conference in late April where he will share findings from a new 4As research report, "The Quantum Age of Marketing." The study identifies and details megatrends that will influence and reshape marketing in the future. It is scheduled to be released sometime in the second quarter. ANAs Group Executive Vice President Bill Duggan recently interviewed Stern on the study and other industry topics.
It's time to eliminate three words from the marketing procurement vocabulary: "commodity," "vendor" and "supplier."