The ANA (Association of National Advertisers) provides leadership that advances marketing excellence and shapes the future of the industry. Founded in 1910, the ANA’s membership includes nearly 700 companies with 10,000 brands that collectively spend over $250 billion in marketing and advertising. The ANA also includes the Business Marketing Association (BMA) and the Brand Activation Association (BAA), which operate as divisions of the ANA, and the Advertising Educational Foundation, which is an ANA subsidiary. The ANA advances the interests of marketers and promotes and protects the well-being of the marketing community.
Greg Stern is board chair of the 4As and founder/co-chairman of agency BSSP. He is speaking at the ANA Advertising Financial Management Conference in late April where he will share findings from a new 4As research report, "The Quantum Age of Marketing." The study identifies and details megatrends that will influence and reshape marketing in the future. It is scheduled to be released sometime in the second quarter. ANAs Group Executive Vice President Bill Duggan recently interviewed Stern on the study and other industry topics.
It's time to eliminate three words from the marketing procurement vocabulary: "commodity," "vendor" and "supplier."
"Progress will be made on gender equality and diversity in the advertising and marketing industry," according to a bold new report just released by the Association of National Advertisers; Alliance for Inclusive and Multicultural Marketing (AIMM) on the value of diversity and inclusion. The analysis leads with a McKinsey study that indicated a "direct correlation between diversity in the leadership of large companies and ... measures of financial outperformance: and value."