Unilever: Purpose, Storytelling and OOH (VIDEO)
Here is the latest edition of DPAA Short Connects, the news and video series that goes into the hearts, minds and behind-the-decision-making of today's advertising leaders. Barry Frey talks with Rob Master, Unilever's Vice President of Media and Digital Engagement, about the intersection of media and retail, purpose of brands today, storytelling and Unilever's use of and thinking going forward as it relates to Out of Home advertising.
This interview was part of the DPAA's Video Everywhere Summit in October. We hope you enjoy this session.
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Barry Frey
As President and CEO of DPAA, Mr. Frey oversees all operations driving awareness, value and revenue to this fast growing space. DPAA provides industry leadership to networks, technology, content, location data, mobile and research companies. It fo…
