Jack Myers launched Season Two of the Legends & Leaders Video Series in New York City to discuss the future of the Upfronts, the transformation of the media, marketing and advertising industries and its impact on brands. Sandra Micek, CEO, WTTW-TV/WFMT-FM (former SVP Global Brands, Hyatt) and Nick Dunham, Director of Media, Dunkin’ Donuts join Jack in this episode. Click here to see the interview. Watch the full series here.
With technological advances allowing for micro targeting of audiences, marketers have to rethink their approach to media. “As we move from mass media into a more fragmented world, what is the role of mass media in your marketing mix?” Myers asked the Dunham and Micek.
“We’re a brand for everyone. We’ve been a brand that’s kind of been built for television, built on television,” Dunham said. Click here to hear Nick’s thoughts on how, as shifts in television audiences and ratings have changed, he views this evolution as a chance to think a little differently about the media mix for Dunkin’ Donuts.
Micek agreed, “’One size fits all’ doesn’t work for us anymore. Social is playing a unique role in the media mix these days. You can’t just rely on one channel.” Learn how Hyatt prioritizes television and leverages content across social and live TV events here.
Social listening was a key point for both brand marketers. “For Dunkin,’ making sure we’re authentic in that environment is really paramount.” Click here to hear their take on strategies for brand messaging within social environments.
The Legends & Leaders Video Series was made possible by a generous grant from Warner Brothers Media Sales and is presented by Jack Myers KnowledgeExchange and MediaVillage.
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