Alec is among the industry’s most well-liked and respected media legends, having served as CEO of Initiative and Mediacom, and EVP of Grey Advertising. He also was senior marketing director for Microsoft and is now a marketing and media consultant.
Watch this video with: Alec Gerster
On June 6, Simulmedia’s Dave Morgan and Jack Myers hosted a dinner for 30 Media Legends, honoring advertising and media executives who played a major role in creating today’s media business. We asked them to look back and look forward in this series of videos.