Video: Marketing Globalization with Sandra Micek and Nick Dunham

By Legends & Leaders Archives
Cover image for  article: Video: Marketing Globalization with Sandra Micek and Nick Dunham

For two days in New York City, Jack Myers gathered industry leaders to discuss the future of the Upfronts, the transformation of the media, marketing and advertising industries and its impact on brands. Season Two of the Legends & Leaders Video Series showcases Sandra Micek, CEO, WTTW-TV/WFMT-FM (former SVP Global Brands, Hyatt) and Nick Dunham, Director of Media, Dunkin’ Donuts in this episode. Click here to see the interview. Watch the full series here.

Focusing on the globalization of media, Micek spoke of the need for agencies to leverage capabilities globally through their partner agencies. “Sometimes, one of the reasons that we work with some of our agencies is because they have offices in other parts of the world and tentacles in all parts of the media chain globally,” she said.

Click here to hear the challenge she issued to media partners about thinking more broadly and developing a more symbiotic relationship with their international counterparts as a means of providing client solutions.

Watch more of this insightful exchange here and view all the round table discussions with senior industry executives at www.LegendsLeaders.org.

The Legends & Leaders Video Series was made possible by a generous grant from Warner Brothers Media Sales and is presented by Jack Myers KnowledgeExchange and MediaVillage.

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