Video: Measurability and Accountability with Sandra Micek and Nick Dunham

By Jack Myers Leadership Conversations Archives
Cover image for  article: Video: Measurability and Accountability with Sandra Micek and Nick Dunham

Jack Myers launched Season Two of the Legends & Leaders Video Series with Sandra Micek, CEO, WTTW-TV/WFMT-FM (former SVP Global Brands, Hyatt) and Nick Dunham, Director of Media, Dunkin’ Donuts, to discuss the future of the Upfronts, the transformation of the media, marketing and advertising industries and its impact on brands. Click here to see the interview. Watch the full series here.

With the explosion of technology and data comes the necessary conversation about measurability and accountability.  For Dunham, the idea of how to measure media mixes uniformly is the single most important priority as the industry moves forward.

“Once we crack that code, I think you’re going to start to see a lot more effective media plans. I think you’re also going to see creative that resonates better,” Dunham said. Click here for his views on the resultant impact on consumers and what Dunham calls the “last click pit fall.”

Watch more of this insightful exchange here and view all the round table discussions with senior industry executives at www.LegendsLeaders.org.

The Legends & Leaders Video Series was made possible by a generous grant from Warner Brothers Media Sales and is presented by Jack Myers KnowledgeExchange and MediaVillage.

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A Seat at the Table: Season 2 of Legends & Leaders Videos with Jack Myers

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