Jack Myers gathered industry leaders for two days of shooting Season Two of the Legends & Leaders Video Series in New York City to discuss the future of the Upfronts, the transformation of the media, marketing and advertising industries and its impact on brands. In this episode, Sandra Micek, CEO, WTTW-TV/WFMT-FM (former SVP Global Brands, Hyatt) and Nick Dunham, Director of Media, Dunkin Donuts join Jack for an in-depth discussion. Click here to see the interview. Watch the full series here.
In spite of increased automation in the ad industry – and some would argue because of it – relationships still matter. As Myers discussed brands guided by a sense a purpose with his guests, he turned the question on Micek. “How do you apply a sense of purpose and communication and understanding, how do you apply those tenets to an agency or media brand?” he asked.
Micek replied, “The ultimate luxury is being understood and you can only be understood if you feel truly listened to.” Click here to hear Micek’s take on the top two secret weapons the best salespeople share.
The Legends & Leaders Video Series was made possible by a generous grant from Warner Brothers Media Sales and is presented by Jack Myers KnowledgeExchange and MediaVillage.
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