For two days in New York City, Jack Myers gathered industry leaders to discuss the future of the Upfronts, the transformation of the media, marketing and advertising industries and its impact on brands. Season Two of the Legends & Leaders Video Series showcases Sandra Micek, CEO, WTTW-TV/WFMT-FM (former SVP Global Brands, Hyatt) and Nick Dunham, Director of Media, Dunkin’ Donuts in this episode. Click here to see the interview. Watch the full series here.
Television is more relevant than ever, according to Dunham and Micek. Both agreed that media and marketers need to broaden their definition of TV because consumers are platform agnostic. They will seek out quality content on every platform.
Dunham said, “I think the term television will always be there…It’s really the concept of sit back, relax, watch. To me, it will always be there as long as there’s really good content.” If you think younger generations aren’t watching television as much, Dunham may disagree with you. Watch here. Dunham also discusses how to find mass reach in a fragmented market, OTT, on-demand and the advantages of taking risks on what might become the next big binge-worthy show here.
“If we broaden the definition of television to mean great content, it’s always going to be there,” Micek agreed. Click here for Micek’s insights on how Hyatt recognizes consumer demand for television across platforms – including live TV, on-demand, and access to their own content via mobile devices while traveling.
The Legends & Leaders Video Series was made possible by a generous grant from Warner Brothers Media Sales and is presented by Jack Myers KnowledgeExchange and MediaVillage.
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