This week's subscriber-only Jack Myers Media Business Report explains why Turner Broadcasting inadvertently, and certainly unintentionally, personified the single most important message emerging from this season's Upfront presentations. As the business moves through another Upfront season with the inevitable trade press post mortems and detailed economic analyses, I share with subscribers my six overriding caveats that need to be recognized and understood. In my Video Media Business Report this week (view it below, at www.jackmyers.com and at Reuters Insider), I discuss the extraordinary resurgence of national television advertising and the quality television content apparent throughout this Upfront season. Visit www.jackmyers.com for subscription details and to view all Jack Myers Video Media Business Reports, including my interview last week with Optimedia's Maureen Bosetti.
Jack Myers
Media Ecologist, Founder: MediaVillage and Advancing Diversity Hall of Honors Jack Myers is a media ecologist and founder of MediaVillage, the media and advertising community’s leading resource for market intelligence, education, business connection… read more