Each spring, brand creatives work their magic to awaken consumers from their winter doldrums and get them stoked for sunnier days ahead. Their art comes to spectacular life on the outdoor canvas because it's bright, bold and can't be missed. What better place to stir up such energy than at the crossroads of the world, Times Square?
Samsung's debut of the Galaxy S8 and S8+ was no small feat. Their outdoor domination illuminated Times Square with immersive, engaging displays that mirrored the powerful visual experiences the device's Infinity Display provides for its users.
Brace yourselves for a stunning, synced display that dominated Times Square. Click on the image below and you will feel like you were right there in the mix:
Here are a few snapshots that illustrate the magnitude of this campaign:
Another iconic brand that draws energy from the frenetic energy of New York City is Nike. Nike's Month of Air kicked off on Air Max Day (March 26) with special in-store events, parties and an impressive display of outdoor dominance that encouraged passersby to "Kiss My Airs!" The campaign also coincided with the 30th anniversary of Nike Air.
Check out these kicks:
From a 3D flying cow to super-sized, five-flavor shrimp to a truly wow wallscape, we're sharing more creative greatness from across the country that helps "make every day audacious." Look up and embrace the outdoor:
Innovation is always eye-catching in out-of-home, but basic best practices are essential for brand impact. This is especially true with newer digital formats. For example, digital bulletins should be legible from 500 feet away and make use of bold, non-serif fonts, because at that distance thin lines optically fade or break up. Clear Channel Outdoor shares these and other best practices on their site.
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