In a previous column, Wade Rifkin, Senior Vice President Programmatic, Clear Channel Outdoor Advertising (CCOA), who just announced the first Private Marketplace for programmatic outdoor in the U.S., described the terms, evolution and impact of this new approach to buying and selling. Here, Wade (pictured below) answers questions about fraud, best practices and the programmatic future for out of home (OOH).
By
E.B. Moss
A New Route to Roadside Attractions: Programmatic Out of Home
Out of Home, Into Media Archive
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