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A New Route to Roadside Attractions: Programmatic Out of Home

A New Route to Roadside Attractions: Programmatic Out of Home

Author

E.B. Moss photo

E.B. Moss

Publish date

January 03, 2017

Channel

Out of Home, Into Media

Archived in

E.B. Moss Reports
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In a previous column, Wade Rifkin, Senior Vice President Programmatic, Clear Channel Outdoor Advertising (CCOA), who just announced the first Private Marketplace for programmatic outdoor in the U.S., described the terms, evolution and impact of this new approach to buying and selling. Here, Wade (pictured below) answers questions about fraud, best practices and the programmatic future for out of home (OOH).

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E.B. Moss photo

E.B. Moss

E.B. Moss built ad sales marketing departments for Lifetime Television, National Cable Communications and Food Network as well as audio companies Cumulus/Westwood One and AdLarge Media. Now, as Head of Content Strategy and Social Media for MediaVillag... read more

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