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A New Route to Roadside Attractions: Programmatic Out of Home

Author

E.B. Moss

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Channel

Clear Channel Outdoor InSites

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E.B. Moss Reports

In a previous column, Wade Rifkin, Senior Vice President Programmatic, Clear Channel Outdoor Advertising (CCOA), who just announced the first Private Marketplace for programmatic outdoor in the U.S., described the terms, evolution and impact of this new approach to buying and selling. Here, Wade (pictured below) answers questions about fraud, best practices and the programmatic future for out of home (OOH).

E.B. Moss

E.B. runs Moss Appeal, an award-winning brand and marketing agency that provided promotion and affiliate marketing services to various clients. She has coached companies in podcasting, social media, and "green" marketing. E.B. began her caree… read more

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A New Route to Roadside Attractions: Programmatic Out of Home

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