What is standing between the global holding companies, advertisers, man and machine in the march towards advertising automation? How is strategy, planning and buying changing to embrace automation? Join a robust discussion of the issues of the day including orders, data, new organizational structures, trust & transparency, the rise of cooperatives, cross media and TV.
Jay Sears, SVP Marketplace Development, Rubicon Project
Arun Kumar, Global President, Cadreon, IPG Mediabrands
Stephan Beringer, Global CEO, VivaKi, Publicis
Ashwini Karandikar, Global President, Amnet, Dentsu Aegis Network
Adam Shlachter, Chief Investment Officer, Digitas, Publicis
Lou Paskalis, SVP Enterprise Media Executive, Bank of America
Watch the video (three parts).
Jack Myers Media Village August 4, 2015
Q&A: Bank of America on Automation, Programmatic and TV
Read the article.
Jack Myers Media Village August 10, 2015
Q&A: Digitas on Automation, Programmatic and TV
Read the article.
Jack Myers Media Village August 12, 2015
Q&A: IPG on Automation, Programmatic and TV
Read the article.
Jack Myers Media Village August 17, 2015
Q&A: Publicis’ VivaKi Global on Automation, Programmatic and TV
Read the article.
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