Q&A: Bank of America on Automation, Programmatic and TV

In the photo above Jay Sears of Rubicon Project Arun Kumar of IPG39s Cadreon Stephan Beringer of Publicis39 VivaKi Ashwini Karandikar of Dentsu Aegis Network39s Amnet Adam Shlachter of Digitas and Lou Paskalis of Bank of America discuss ad automation issues of the day in Cannes FranceYour Name Lou PaskalisYour Company Bank of AmericaYour Title Senior Vice President Enterprise Media and Communications ExecutiveSEARS What do you read to keep up with politics art and culture PASKALIS Vanity Fair Variety Politico everything related to Formula One racingSEARS What do you read to keep up with friends PASKALISamp160You assumeamp160I want toSEARS What do you read to keep up with our industry PASKALIS Twitter feeds ReCode everything everamp160written by Michael Kassan or Michael Brennan people39s faces in meetingsSEARS What39s your favorite commercial of all time PASKALIS Dear SophieSEARS With regards to advertising automation and programmatic what are Bank of America39s three biggest companywide initiatives in 2015 PASKALISReduce FraudEnhance ViewabilityPrioritize contextSEARS What two or three events or happenings will accelerate the automation of television PASKALIS amp160So none of your fcking business and we are moving backwards on the adoption curve because of fraud viewability and the lack of prioritization of page level contextSEARS Transparency amp160on media costs on data on inventory amp160has become a lightning rod issue Should transparency be a negotiated benefit for the advertiser client yes or no PASKALIS All over this issue Placing the onus on vendors to complySEARS If you could go to the airport right now with friends or family and fly anywhere in the world for vacation who would you take and where would you go PASKALIS Cappadocia in TurkeySEARS If you could create an endowment to fund any existing nonprofit you designated what lucky nonprofit organization would that be PASKALIS Anything that is dedicated to peaceful conflict resolutionSEARS What is your favorite restaurant in the world PASKALIS Grotto di Santa Caterina Siena ItalySEARS Thanks LouThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillagecom management or associated bloggersamp160

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Q&A: Bank of America on Automation, Programmatic and TV

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Q&A: Bank of America on Automation, Programmatic and TV

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