On March 28, the 4A's Advancing Talent virtual conference will focus on critical topics impacting today’s agency workforce ranging from return-to-office policies, neurodiversity and accessibility, mental health, AI implications, DEIB initiatives, leadership strategies and nurturing multigenerational teams. The event is designed for anyone who makes talent decisions, be it recruiters, talent specialists, HR leaders, DEIB officers or agency leaders. The virtual conference will be preceded by an exclusive networking and cocktail reception at the 4A’s office in New York City on March 27 at 6 pm ET. Attending the conference as a team is recommended to enhance collaboration, learning and knowledge sharing, facilitating sound talent decisions.
“Talent is the true differentiator in our industry, and we have to empower our most valuable resource by removing the barriers to excellence,” says Marla Kaplowitz, President and CEO of the 4A’s as the association prepares for their upcoming virtual conference Advancing Talent. The event is designed for anyone who makes talent decisions, be it recruiters, talent specialists, HR leaders, DEIB officers or agency leaders.
Taking place on March 28, the half-day event will focus on critical topics impacting today’s agency workforce ranging from return-to-office policies, neurodiversity and accessibility, mental health, AI implications, DEIB initiatives, leadership strategies and nurturing multigenerational teams.
“Attracting, retaining and developing top talent continues to be one of the key challenges and it often comes down to the authenticity of your employer brand and how well it resonates. Advancing Talent attendees will leave with solid strategies and actionable next steps to advance their culture,” emphasizes Kaplowitz.
VIEW SPEAKERS AND AGENDA | REGISTER FOR 4A’s ADVANCING TALENT
The speaker and moderator lineup features agency and brand leaders as well as media experts including Ted Alcaraz (FIG Agency), Charles Bakaly (Edelman), Michael Clinton (ROAR Forward), Bailey Calfee (Campaign US), Joe Conrad (Cactus), Matt Derella (Catalyte), Peter Duda (Weber Shandwick), Michelle Edelman (PETERMAYER), Nathan Friedman (Understood.org), Vita Harris (FCB Global), Josh Loebner (VML), Janis Middleton (Guided ByGood: 22Squared/Trade School), Olivia Morley (Adweek), Sara Porritt (Omnicom Media Group), Darla Price (Ogilvy), Dana Randall (Level Access), Jennifer Risi ( The Sway Effect), Albert Thompson (Walton Isaacson), Geraldine White (Publicis Groupe), Timanni Walker (BBH), Tarik West (WONGDOODY) and Kobi Wu (Cache AI). Moderators from the 4A’s include Marla Kaplowitz, Jeremy Lockhorn and Sean McGlade.
Thought-provoking questions attendees will come away with to address with their teams and leaders include:
- How should we ensure we prioritize employees’ mental health, wellbeing and work-life balance goals?
- What drives the right approach to return-to-office, emerging technology adoption and crisis readiness?
- Are ongoing DEIB efforts part of our long-term business and growth plan?
- Are we equipped to embrace AI’s capabilities with an understanding of the risks?
“The answers to these key questions often reveal the secret to breaking barriers and building high-performing teams.” - Marla Kaplowitz.
Exclusive Pre-Conference Networking & Reception in New York City on March 27
The virtual conference will be preceded by an exclusive networking and cocktail reception at the 4A’s office in New York City on March 27 at 6 pm ET. At the reception, attendees will have the opportunity to engage with industry leaders and forge valuable connections in an intimate setting designed to inspire and empower.
Reception highlights include:
- A fireside chat between 4A’s President & CEO Marla Kaplowitz and Catalyte CEO Mathew Derella exploring apprenticeship and more
- A presentation by Worksome, followed by Worksome-sponsored after party and dinner
Tickets and Pricing
4A’s MEMBER | NON-MEMBER | |
Single Ticket: Virtual Conference + In-Person Reception | $175 | $250 |
5-Block: Virtual Conference + In-Person Reception *Best Value | $600 | $900 |
Single Ticket Virtual Conference Only | $150 | $225 |
MAIP Alumni | 15% Off | N/A |
The virtual conference attendees will gain insights to enhance productivity and advance mental health care, accessibility and DEIB initiatives. Attending the conference as a team is recommended as it enhances collaboration, learning and knowledge sharing, facilitating sound talent decisions.
For anyone on the fence about signing up for the virtual event, Ann Rubin, 4A’s Executive Vice President, Marketing, Communications & Events, offers this thought: “Consider the value of investing in actionable talent strategies you can implement right away for less than the cost of an out-of-town event. The lasting benefits of building and developing high-performing teams make the half-day worth the time!”
A Sampling of Featured Sessions
TALENT ON OUR MINDS YEAR ROUND
Learn more about how we approach talent at the 4A’s, our outlook for 2024 and our ongoing commitment to attracting and growing talent through training, resources, guidance, internship programs and DEIB initiatives.
4A’s 2024 LOOK AHEAD
In this interview with Digital Surgeons, 4A’s President and CEO Marla Kaplowitz shares insights from her 30+ years of experience in the advertising industry. She provides advice for young leaders on developing their leadership style, dealing with challenging business situations, and managing teams.
WATCH THE CONVERSATION
Marla Kaplowitz and Deborah Malone, Founder of The Internationalist discuss talent among other key topics in this recent interview.
WATCH THE CONVERSATION
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