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The 4A’s helps empower our members to drive commerce, spark connections, and shape culture through infinite creativity. We are dedicated to and vested in, our members’ success, just as they are dedicated to helping brands create, distribute, and measure effective and insightful advertising and marketing. With a focus on advocacy, talent and the value of creativity and technology and their impact on driving business growth and powerful cultural change, we provide community, leadership, guidance, and best-in-class training that enable agencies to innovate, evolve, and grow. The 4A’s was established in 1917 to promote, advance, and defend the interests of our member agencies, their employees, and the industry at large. More than 100 years later, we continue to support the evolving needs of our community. Today, the organization serves 600+ member agencies across 1,200 offices, which control more than 85% of total U.S. advertising spend. 4A’s Benefits division insures more than 160,000 employees, and its Washington office advocates for policies that best support a thriving advertising industry. The 4A’s Foundation fuels a robust diversity pipeline of talent for its members and the marketing and media industry, fostering the next generation of leaders.

The 4A’s helps empower our members to drive commerce, spark connections, and shape culture through infinite creativity. We are dedicated to and vested in, our members’ success, just as they are dedicated to helping brands create, distribute, and measure effective and insightful advertising and marketing. With a focus on advocacy, talent and the value of creativity and technology and their impact on driving business growth and powerful cultural change, we provide community, leadership, guidance, and best-in-class training that enable agencies to innovate, evolve, and grow. The 4A’s was established in 1917 to promote, advance, and defend the interests of our member agencies, their employees, and the industry at large. More than 100 years later, we continue to support the evolving needs of our community. Today, the organization serves 600+ member agencies across 1,200 offices, which control more than 85% of total U.S. advertising spend. 4A’s Benefits division insures more than 160,000 employees, and its Washington office advocates for policies that best support a thriving advertising industry. The 4A’s Foundation fuels a robust diversity pipeline of talent for its members and the marketing and media industry, fostering the next generation of leaders.

Identity Management: Challenges and Solutions in a Post-Cookie World

Identity Management: Challenges and Solutions in a Post-Cookie World

Moving to Simplicity and High Value: A Call to Action for Workflow Automation and People Augmentation

Moving to Simplicity and High Value: A Call to Action for Workflow Automation and People Augmentation

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