ADVANCING DIVERSITY WEEK - September 20 - 23, 2021

The 4A’s was established in 1917 to promote, advance, and defend the interests of our member agencies, employees and the advertising and marketing industries overall. We empower our members to drive commerce, spark connections, and shape culture through infinite creativity. With a focus on advocacy, talent and the value of creativity and technology to drive business growth and cultural change, the organization serves 600+ member agencies across 1,200 offices, which help direct more than 85% of total U.S. advertising spend. The 4A’s includes the 4A’s Benefits division, which insures more than 160,000 employees; the government relations team, who advocate for policies to support the industry; and the 4A’s Foundation, which advocates for and connects multicultural talent to the marketing industry by fostering a culture of curiosity, creativity and craft to fuel a more equitable future for the industry.

The 4A’s was established in 1917 to promote, advance, and defend the interests of our member agencies, employees and the advertising and marketing industries overall. We empower our members to drive commerce, spark connections, and shape culture through infinite creativity. With a focus on advocacy, talent and the value of creativity and technology to drive business growth and cultural change, the organization serves 600+ member agencies across 1,200 offices, which help direct more than 85% of total U.S. advertising spend. The 4A’s includes the 4A’s Benefits division, which insures more than 160,000 employees; the government relations team, who advocate for policies to support the industry; and the 4A’s Foundation, which advocates for and connects multicultural talent to the marketing industry by fostering a culture of curiosity, creativity and craft to fuel a more equitable future for the industry.

4As: The Increasing Role of Data in a Post-COVID World

4As: The Increasing Role of Data in a Post-COVID World

Video: Marla Kaplowitz Looks Forward and Back: Legends & Leaders Interview

Video: Marla Kaplowitz Looks Forward and Back: Legends & Leaders Interview

Disruption Can Transform Agency Cultures

Disruption Can Transform Agency Cultures

Mastering New Skill Sets in a Multi-Screen Ad World: 4A's Recap

Mastering New Skill Sets in a Multi-Screen Ad World: 4A's Recap

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