The 4A's will host two regional editions of the Decisions conference in 2024 catered to Los Angeles and Kansas City agencies.
On February 7, 2024, Decisions Los Angeles will delve into TV and privacy, business models for sustained growth, media currency, measurement, the evolving landscape of entertainment, and more. Information on the speakers, agenda and tickets can be found here.
On March 20, Decisions Kansas City will examine the impact of AI creators, legal compliance and contract terms, retaining talent, operational effectiveness and building brands for sustained growth. More information on the speakers, agenda and tickets can be found here.
Both events are free for 4A’s members. Registration is required and space is limited.
Building for Sustained Growth: Time to Take Stock
The beginning of the year is an excellent time to reflect and course-correct. What worked? What's changing? What's in store in the months ahead?
When it comes to building businesses and brands for sustained growth, these are questions agencies will need to address thoughtfully and strategically on behalf of clients, especially given the current landscape of rapidly evolving technologies and complex legislation.
Sustained business growth requires agencies and clients to revisit priorities and decision-making approaches through the lens of constant and rapid change. It’s time to challenge conventional decision-making, raise the sticky questions and explore new ways to create more win-win outcomes.
2024: An Important Year for Leveraging Media, Data and Tech Insights
Those who embrace timely opportunities and intelligently take on the challenges surrounding data privacy, media measurement and emerging technologies will stay ahead of the curve.
It’s essential for agencies to gain a deeper understanding of global trends while having a firm grasp on regional and local developments impacting clients.
The 4A’s aims to provide members access to local expertise and community-centered networking combined with a global perspective on tailored topics relevant to respective markets. Catered to a wide range of advertising, technology and marketing professionals including media buyers, strategists, technologists and content creators, two upcoming conferences, Decisions Los Angeles and Decisions Kansas City, will focus on the theme Building for Sustained Growth.
“Decisions will examine the ways in which agencies and clients can balance profit with purpose and revisit decision-making through the lens of changing consumer expectations. We are a collaborative industry where continuous learning is a given. 4A’s events are a catalyst to driving this ongoing, collaborative learning and we’re excited to kick 2024 off with Decisions in two cities.” - Marla Kaplowitz, President and CEO, 4A's
Sustained Business Growth: Strategies from Sports and Beyond
While hot-button topics like Al and data privacy will take prominence at the conference, one aspect of differentiation attendees can expect at Decisions 2024 includes business takeaways from unconventional corners. Both the Los Angeles and Kansas City editions will feature keynotes focused on hidden business lessons from the world of sports, for example.
Posted at MediaVillage through the Thought Leadership self-publishing platform.
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