MEDIAVILLAGE 2016 ADVERTISER/AGENCY SURVEY ON DIGITAL MEDIA
TEN LEADING TELEVISION-ORIGINATED DIGITAL PUBLISHERS
ASSURES ADVERTISERS A SAFE AND LOW FRAUD ENVIRONMENT:
ABC-TV DIGITAL
PROVIDES ADVANCED DATA INTELLIGENCE
NBCU DIGITAL
SCRIPPS NETWORKS INTERACTIVE
QUALITY OF AUDIENCE DEMOS JUSTIFIES PREMIUM PRICING
ABC-TV DIGITAL
RESPONSIVE SALES TEAM AND CUSTOMER SERVICE
VIACOM INTERACTIVE
ENGAGING CONTENT/ENVIRONMENT JUSTIFIES PREMIUM PRICING
ABC-TV DIGITAL
TURNER SPORTS/BLEACHER REPORT
PROVIDES INNOVATIVE & CREATIVE OPPORTUNITIES
VIACOM INTERACTIVE
LEADERSHIP IN PROGRAMMATIC & AUTOMATED INVESTMENTS
TURNER SPORTS/BLEACHER REPORT
NBCU DIGITAL
Rankings are based on the percentage of respondents who are in a relationship with each organization, rating that organization top 2-box (4/5) on a five-point scale. Ratings and rankings vary by respondent responsibility and role. Bloomberg Media and Fox News were included in the study and full report; this summary analysis is limited to the digital enterprises of leading TV-based entertainment and sports networks. ABC-TV Digital was originally identified as ABC-TV Interactive in the survey. Overall results are based on the aggregated, weighted and average compilation of the seven measured categories.
For more information contact John McMenamin atjohn@mediavillage.com