Venue: 300 Vesey St., a new building located in Battery Park City near the Hudson River. Three floors up, the space was gigantic, dressed in black with a bar in back for pre- and post-show networking and appetizer noshing. There were logos and pictures of Verizon’s content brands from HuffPost to Yahoo. Sports and TechCrunch flashed on the big screen in front; an impressive look in every way, and a perfect setting for concerts or keynote speeches.
Presentation: As other NewFront players showcased new or expanded distribution of their programs through smart TV sets and TV-connected devices, Verizon Media management declared that mobile remains their key avenue to reach consumers with short-form, non-fiction video. “We provide engaging experiences for our consumers,” said Chief Executive Officer, K. Guru Gowrappan. “All in an environment built for fast surfing.” With a 5G production facility operational in Los Angeles, Gowrappan and his management colleagues promised attendees more unique content will be available for advertiser participation in the months ahead. In quick fashion, brand after brand offered sneak peeks at their new series.
News: Yahoo Play, a mobile-only collection of new games, mini-games and quiz shows aimed at adults 18-24, will debut later this year. One series will be hosted by an animated animal character in real-time from Los Angeles, using advanced motion-capture techniques incorporating 5G. Up to 20 series and apps will premiere during 2019 with ten more programs in development. HuffPost’s upcoming content includes a series of reports on Miami’s coastline crisis due to beach erosion. A fantasy football app will be incorporated into Yahoo! Sports’ coverage of National Football League games this fall.
Host: Gowrappan kept an insightful yet engaging tone throughout his commentary. Near the end, Verizon Chief Executive Officer Hans Vestberg invited the crowd to take away one message: “If you’re not excited about anything else, you should be excited about 5G. What’s important for us is the innovation and trends. We need to manage our society and our role in it.”