According to A+E, the Virtual Upfront will consist of a series of virtual presentations to agencies beginning the week of March 23. These presentations will be planned in partnership with all of A+E’s agencies, clients, press and other special invited guests.
“The health, safety and well-being of our clients, colleagues and our industry is our top priority,” Buccieri said in a statement. “A+E Networks is leaning-in to our culture of flexibility -- one of the business mandates to operate in today’s world, and certainly a necessity underscored in our current environment.
“We will bring the A+E Networks’ Upfront directly to our clients in a new and innovative manner, highlighting the success we’ve had in the past year, previewing upcoming shows we’re excited about, introducing our incredible roster of talent, and outlining our plans for 2021 across A&E, HISTORY and Lifetime,” he continued.
“Our sales force looks forward to bringing the A+E Networks’ Virtual Upfront Presentation directly to our clients in a new way,” Buccini added. “We’re ready to showcase our portfolio of high-performing mega-brands, recapping some of the amazing success we’ve had in the last year, previewing upcoming shows we’re excited about, introducing our incredible roster of talent, and outlining our plans for 2021 across A&E, HISTORY and Lifetime.
“It’s important for us to note that the Upfront is just one part of A+E Networks’ 52-week strategy," he concluded. ">