There's little question Saint John's social media handle of "BadAssBoz" is spot on, especially now as CMO at Endeavor, the consortium of agencies spawned from William Morris which includes such varied and expanding services as OTT and Podcast networks, Miss Universe to the Professional Bullfighter's Association. Her pinned tweet references a Nietzsche quote about rising from the ashes, and in my recent interview with her as the keynote at the Moxie-hosted FutureX Live conference, it's clear that theme is apropos to not just her own rise and rise, but to her determination to elevate the brands she represents and the people around her.
Episode 36 of our MediaVillage podcast lets you listen here to the live recording of the 45-minute conversation where we delved into how brands navigate the changes in how we communicate to the use of AR and VR to engender trust. What should Disney do about their characters roaming Times Square or Hallmark do about fan-created podcasts? Saint John discusses the Beauty Mark campaign from CVS, the true beauty of client Chrissy Teigen, the imperative of diversity and humanity in tech, and (spoiler alert) if she'll run for office. (For more of the humanity in tech you'll also hear which avatar I'm crushing on these days.) Please share this episode, and subscribe to Insider InSites anywhere you download your podcasts: Apple, Spotify, iHeartRadio, GooglePodcasts, Stitcher and TuneIn.
With thanks to Publicis Media for inviting me to facilitate it, here are snippets from our amazing conversation:
Doing it All: "It's not even so much about doing it all or whatever your concept of all is, but can you live your fullest life? Can you do everything that you want to do, that you desire to do? It's not about what other people put on you, but what it is that you actually want to fulfill."
Personal Ethos: "I don't want to settle for what has been given to me or what is expected. In Silicon Valley, or in pop culture in general, all of the narratives that we've heard about people of color or about women -- or put any label on it -- I don't want to settle for any of those descriptions. I want to level up."