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Have to love Minjae Ormes' Twitter bio: "Neither a Ninja or Minaj." But based on my recent conversation with her, I'm still going with "marketing ninja," evidenced in part by the smart out-of-home campaign she implemented in L.A. to launch Verizon's Visible, a new disruptor phone service. As the current Chief Marketing Officer for Visible, the previous Global Head of Partnerships for YouTube and an all-around ally to aspiring female leaders everywhere, Ormes is blazing a trail across the digital landscape with her own unique brand of "disruptive marketing." In this episode of Insider InSites, hear how her journey as an immigrant, academic and industry professional led to success in building communities and communicating with consumers (even through some old school means). If the edited topline below leaves you wanting more, the full version of the podcast is available here -- or listen anywhere you get your podcasts: Spotify, iHeartRadio, GooglePodcasts, Apple, Stitcher and TuneIn.
In the much-awaited Part 2 of our episode gathering insights from the podcasting pros, you'll hear from iHeart Podcast Network President Conal Byrne; Google Podcast's Founder and Head of Product, Zack Reneau-Wedeen; On Air Fest and Work x Work founder Scott Newman; PMM CEO David Raphael, and the CEO of Ad Results Media, Marshall Williams (pictured above right). I went from the consortium of seven networks joining up to educate West Coast media cohorts at the Winter Podfront in L.A. to the On Air Fest and RAIN Summit in New York City seeking expert opinions on the status of the industry and how we're moving podcasting forward. What are your thoughts around subscription-only content? How easy is it to find the best podcasts for sponsors? And how do we grow listenership even more? All in all, the news is good! Per Edison Research and Triton Digital's Infinite Dial report, 51% of the population has now ever listened to a podcast.
Podcast conferences and events are increasing almost as quickly as the uptake of the medium itself. For this special two-part episode of Insider InSites, I went coast-to-coast to attend the Winter Podfront in Los Angeles, the On Air Fest in Brooklyn and the RAIN Podcast Business Summit in Manhattan to gather insights from heads of networks, agencies and sales organizations to the podcast makers themselves. You'll want to listen to Part 1 to hear from Bryan Moffett, the Chief Operating Officer of NPR's National Public Media; Stitcher CEO Erik Diehn (pictured above, left); Design Matters host Debbie Millman (with her guest, Roxane Gay, pictured above with Millman), and Gary Reisman, former head of the LEAP audience targeting firm. He explains why he made the jump to launch a different kind of podcast network.