Since 2004 KoAnn Skrzyniarz (more easily and commonly known as just "KoAnn") has been a force of -- and for --- nature. As Founder and Chief Executive Officer of Sustainable Life Media, which produces the internationally respected Sustainable Brands community, she has inspired a global community of change agents to turn environmental and social challenges into business opportunities for companies. The eponymous conferences have grown from a single annual event in Monterey, CA, to be in 13 countries with active communities going on everywhere from Turkey to Thailand, Cape Town to Copenhagen. In this podcast, KoAnn, a former business-to-business marketing executive, explains how they've built a "bridge to better brands" and how companies from Procter & Gamble to CNN are embracing sustainability for their -- and everyone's -- greater good. The conversation, which took place during the 2018 ANA Masters of Marketing, has been edited for length and clarity. Listen here and subscribe to all our Insider InSites episodes via Apple, Stitcher, GooglePlay, Spotify, iHeartRadio and now on TuneIn.
Kiran Smith (pictured above right) is four months in to her new role of Chief Executive Officer of Arnold Worldwide, and what intrigued me immediately was not only hearing a fresh perspective, but hearing it from someone who had never before worked on the agency side. The following is a topline of the full conversation with her on navigating the agency world as a brand marketer. It has been edited for length and clarity. Listen here and subscribe to all Insider InSites episodes via Apple podcasts, Stitcher, Google Play, Spotify or iHeartRadio.
At the recent NAB Show in New York City, I had the opportunity to moderate a panel on the best practices of podcast development and monetization. The following is a topline of my discussion with Audioboom Chief Operating Officer Stuart Last (pictured above right) and the scintillating host of True Crime Obsessed, Patrick Hinds (pictured above center). Will programmatic come to podcasting any time soon? Are native ads or dynamically inserted ads the way to go? Will a podcast that is like an audio version of Mystery Science Theater filled with laughter and based on murders "play in Peoria?" Don't miss the full episode to hear all the details of what goes into creating compelling content and making a podcast more profitable, available here or if you subscribe to all Insider InSites via Apple podcasts, Stitcher, Google Play or iHeartRadio.