A year after covering the Upfront arrivals on the blue carpet for then Turner Networks I was back to grab both business conversation and banter with the stars and star execs of the now larger entity, WarnerMedia. This 20-minute episode of the podcast is a quick series of chats with everyone from the Chairman himself, Bob Greenblatt, and President of Ad Sales, Donna Speciale, to celebs and showrunners across the properties. The transcript below has been edited for clarity so listen here to get all of their valuable comments and quips. Even better, please subscribe to Insider InSites wherever you get your podcasts (Apple, Spotify, iHeartRadio, GooglePodcasts, Stitcher or TuneIn).
In a sizzle reel for the Havas Group, the narration says, "creativity is the key to driving successful campaigns in our fragmented and saturated media landscape." Paul Marobella, head of their three creative agencies -- Havas, Arnold and Annex – has played a big part in solidifying that success, by embracing both disruption and cross-disciplinary work communities. The Chairman and Chief Executive Officer for Havas Creative North America, Marobella describes himself as "energized by breaking traditions" and breaking down silos while building up pro-social brand initiatives.
Like social media itself, the Social Media Week conference has evolved to worldwide adoption; from scores of people gathered in ad hoc New York locations -- conference rooms at Nielsen or the old Razorfish -- to multi-day meetings at the Sheraton in New York, the Broad Stage in Santa Monica and even the Movenpick Hotel in Nairobi. Toby Daniels, the Founder and Executive Director of Social Media Week, has grown as well -- from work in web development to developing this hub of knowledge and connections. For Episode 32 of Insider InSites, I spoke with Daniels on the 10th anniversary of the conference. We started by first looking back at the industry of social media in 2009 ... "when Facebook already had hundreds of millions but not its current billions of users, the energy was optimistic and people were also aiming to use it to create a positive impact on the world." We fast forward to how now, as Daniels describes it, "we're obviously in a really interesting place -- at an inflection point where people's relationship to social media has shifted."