I believe there is always room for an energetic discussion in the media business, even when it is billed as a “debate” and both sides essentially agree on the matter at hand. There was just such a “debate” presented this week by Cadent as part of its Upfront event. It consisted of two panels designed to answer the question: What can we expect from this Upfront and future Upfronts when data moves to center stage and content needs to further adapt to multiple platforms?
"We are exploring the pros and cons of audience versus content today,” said Jim Tricarico, CRO of Cadent. “There have been many changes in the media ecosystem in the past two years and today is a coming out party for Cadent. We have rebranded for a new heritage and a new vision, repositioned and totally reinvented the service backend with technology, data, analytics and automation."