When asked, “What’s your goal in the next five years as a woman in tech?” Stephanie Mitchko-Beale, Chief Technology Officer and Chief Operating Officer, Cadent, responded, “My wish? To not have to have this conversation.” Mitchko-Beale, a key member of the executive team responsible for keeping Cadent on the leading edge of advanced TV, is a strong advocate for diversity and inclusion. "That includes diversity of thought,” she explained, “which enables us to develop better solutions. “One of my data scientists worked as a research assistant on a numerical model of the Mars ionosphere and is now working on modeling and predictive analytics for data driven advertising -- it’s a totally different application and we’re getting new thinking to solve problems."
Awards season can make or break rental success. Congrats to all the newly announced Oscar nominees! We are especially excited for our clients and their titles, including Best Picture nominees Bohemian Rhapsody, Vice and The Favourite.
In a world where consumer behavior is always shifting, with the introduction of new technologies, how should today's marketers think about TV? For starters, they should recognize that TV has adapted itself to be more relevant, targeted, measurable and flexible, with better return on ad spend (ROAS), than ever before. With TV driving real business impact by influencing consumers throughout their journey to purchase, those marketers who take advantage of the medium's new capabilities will get an early start on a more effective and versatile branding instrument.