At first glance, The Bold Type seems to check all the stereotypical teen drama boxes -- attractive young women, New York City, fashion mag-worthy outfits -- but when given a deeper look, one of the many elements that set this show apart from everything else on TV right now becomes blatantly clear: The women depicted here aren’t spending their time tearing each other down. In fact, it’s quite the opposite.
Although The Bold Type is based on Coles’ life at Cosmo,it mainly focuses on three Millennial best friends -- Jane Sloan (Katie Stevens), Kat Edison (Aisha Dee) and Sutton Brady (Meghann Fahy) -- all of whom work at Scarlet (the fictional version of Cosmopolitan) in New York City. (Stevens, Fahy and Dee are pictured at top, left to right.) Their editor-in-chief is the confident, caring and occasionally intimidating Jacqueline Carlyle (Melora Hardin, lately of Amazon’s Transparent,pictured below left with Fahy, Stevens and Dee). The pilot follows Jane on her first day as a newly promoted writer, and apparently Jacqueline can and will regularly push her out of her comfort zone as a both a writer and a person.
If I took one thing away from this series, it’s that it is up to its eyeshadow in surprises. For example, I expected a Gossip Girl-y show depicting entitled rich chicks duking it out over shallow BS in opulent environments surrounded by impossibly attractive peers. Instead I saw a show that, at its core, is about a trio of close friends that most women would probably kill to be a part of. When Jacqueline Carlyle is initially introduced I thought she was going to be a pain in the ass for our young leads in a Devil Wears Prada kind of way. The truth was quite the contrary: Jacqueline is firm, yet supportive; tough, yet nurturing. She doesn’t have any ulterior motives. She mainly exists as a mother figure of sorts, and seems to have figured out how to successfully run a competitive business without having forgotten how to be a real person.
Jacqueline runs Scarlet on a platform of “stealth feminism,” which again speaks to the ethos of the show. “Here’s the next great mascara to give you bigger eyes to see the world”, she proclaims. “Here’s a fabulous pair of jeans, now go climb a mountain.” The point is that underneath the makeup and pretty clothes there’s a series that’s smarter (and funnier) than we (society) have been trained to think it would be based on its aesthetics.
Feminism, gender equality, sexual fluidity and everything in-between are important discussions that need to be had but are often mishandled. Many pretend to champion these causes as a way of looking and feeling “woke” and in the process end up heavy-handedly delivering messages that they don’t even whole-heartedly believe in (i.e. - the fastest way to lose your audience.) TBT approaches these topics in organic and easily understood ways that, when combined with its sneakily clever humor, make for a refreshingly entertaining experience.