From Blinks to Clicks: How Jack Myers Saw the Digital Ad Revolution Coming in 1993

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In 1993, The Myers Report forecasted a media world where a fraction-of-a-second exposure would define advertising value. Three decades later, the “Blink Theory” dominates digital marketing.

In 2025, with digital ad spending eclipsing all other channels, and with marketers optimizing for exposures that last as little as a second, it is clear that Myers’ Blink Theory was not just insightful -- it was prophetic. The creative arms race to capture, hold, and multiply blinks is the operating system of modern advertising. And in that flash of recognition - the blink of an eye - The Myers Report’s vision is realized.

Jack Myers

With over five decades of experience in corporate leadership, B2B research, management insights, and technological trends, Jack Myers is a visionary leader and a trusted source for guidance and preparation as generative AI and machine intelligence dominates … read more

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