TCA: Hallmark Names Rebecca Romijn Ambassador of Pet Inititiative

Beverly Hills, CA -- In its continued effort to empty pet shelters across America, Hallmark Channel has appointed Rebecca Romijn ambassador of its Adoption Ever After initiative. The announcement, made in a joint statement by Crown Media President and CEO Bill Abbott and Executive Vice President of Programming and Network Publicity Michelle Vicary was made at the company’s star-studded annual summer event for the Summer Television Critics Association tour last Thursday.

Hallmark has long been working to help pets in need, and thanks to their daily lifestyle show Home & Family and the efforts of its pet rescue expert Larissa Wohl, it has found forever homes for well over 600 needy animals.  Adoption Ever After is committed to educating the public about the rewards of pet adoption and inspiring viewers to open their homes and hearts to all shelter pets.  “I am so proud of this and thrilled to be the spokesperson for the initiative,” Romijn (pictured at top and below with husband Jerry O'Connell at the Crown Media TCA event) told MediaVillage exclusively after the announcement.  “Our goal is to empty the shelters and find homes for every animal.

“I’ve been involved in animal rescue for a long time,” she continued. “It's a cause very close to my heart as we have so many dogs and cats, all rescues.  Jerry calls it an adoption problem, while I call it and adoption solution.  It's something very close to me so it's perfect.  We also foster dogs till we find homes for them.”

    

Steve Gidlow

Steve Gidlow, a long-time columnist for MediaVillage ("Behind the Scenes in Hollywood"), has written about television and pop culture since 1994, beginning in Australia.  Since moving to Hollywood in 1997, Steve has focused on celebrity interv… read more