The advertising and media industry is in the midst of unprecedented change - streaming, AI, influencer marketing, and shifting consumer behavior are transforming the way we invest, measure, and engage. That’s why The Myers Report is inviting you to participate in our 2025 Survey of Advertising Professionals, designed exclusively for leaders, planners, buyers, and decision-makers shaping the media landscape.
Your feedback will help guide the industry and provide insights that your media partners rely on to make smarter decisions.
Share Your Perspective on the Industry’s Most Pressing Questions
The first questions in this year’s survey go straight to the heart of the issues shaping our business:
- The Future of Public Media:
Do PBS and NPR still deliver advertising value and is their continued availability essential to your media plans? AGREE or DISAGREE? ANSWER HERE
With federal funding cuts making headlines, we want to know if public media continues to matter in your investment strategies. - The Rise of Influencer Marketing:
Is influencer marketing truly gaining momentum at the expense of other media channels? AGREE or DISAGREE? ANSWER HERE
Your perspective will help map the balance between traditional media and the ever-growing creator economy. - AI in Marketing Investments:
Will budgets shift from search and social to “train” AI platforms like ChatGPT, Gemini, and Anthropic? AGREE or DISAGREE? ANSWER HERE
Marketers are already exploring co-intelligence with machines. Tell us how it impacts your planning.
As the survey progresses, you’ll be invited to share insights on the sales performance of media organizations, your satisfaction with agency and platform partners, the value of Upfronts and NewFronts, and how your company is adapting to a rapidly changing media and work environment.
What’s in It for You?
Completing the 12-15 minute survey qualifies you for exclusive rewards:
- Entry into our prize drawing: 25 winners will receive Amazon gift cards up to $250.
- Complimentary subscription to The Myers Report Substack daily briefing (a $95 value)
- Invitation to join the Myers Leadership Council, with access to exclusive events and gatherings.
Plus, your responses directly influence how media companies engage with advertisers, making you a recognized voice in the future of the industry.
We want to hear from you.