Jack Myers TomorrowToday forecasts that annual Hispanic ad spend will increase by $800 million between 2018 and 2020. At the same time, total U.S. annual mobile & apps ad spend is expected to increase by over $16 billion, disrupting historical patterns of traditional media ad spending. Excluding mobile & apps provides a more accurate picture of Hispanic's share trend. Hispanic's share of total U.S. ad spend (excluding U.S. mobile & apps ad spend) is expected to reach just over 4.5% by 2020. Hispanic legacy/linear ad spend includes network TV, local and national spot broadcast TV, newspapers and consumer magazines, radio, and out-of-home. Hispanic digital ad spend includes online display, search, video and other ad spend.
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