Agree or Disagree? PBS and NPR Offer Value for Advertisers and Their Continued Availability is Important to Advertisers’ Media Plans
REGISTER YOUR OPINION Survey Re-opened. We want to know where you stand. Do you agree or disagree: PBS and NPR offer value for advertising investments, and their continued availability is important to advertisers’ media plans. SHARE YOUR OPINION Link to your confidential survey.
Have Your Voice Heard: Shape the Future of Media, Marketing, and Advertising
The advertising and media industry is in the midst of unprecedented change - streaming, AI, influencer marketing, and shifting consumer behavior are transforming the way we invest, measure, and engage. That’s why The Myers Report is inviting you to participate in our 2025 Survey of Advertising Professionals, designed exclusively for leaders, planners, buyers, and decision-makers shaping the media landscape.
The Day Public Media Died: Share Your Opinion on America Without PBS
The extinguishing of the Corporation for Public Broadcasting (CPB) and PBS is not just a budgetary wound. It is the unraveling of a communication tissue woven through American cultural ecology. For nearly six decades, CPB nourished a public broadcasting system that served educational, civic, and cultural needs underserved by markets. Its collapse signals a seismic shift, a pivot from shared public media to atomized, algorithm‑driven content.
What is Demand Path Optimization and Why Does It Matter to Streaming Publishers?
Supply path optimization (SPO) is a well-known term throughout the industry, referring to the process where buyers look for the most direct path to quality inventory to remove unnecessary hops. The term is considered a strategy for buyers, enabling them to limit unwanted costs while still activating on the inventory they want. As an industry, SPO has been prioritized to ensure that the buy-side gets the most direct and efficient path or connections to supply.
Unraveling Retail Media: The $63 Billion Shift Redefining Modern Advertising (White Paper)
Retail media is no longer a niche. It has become the connective tissue of the entire media ecosystem -- blending commerce, content, and consumer insight into a performance-driven advertising juggernaut. The latest white paper from The Myers Report reveals how retail media networks (RMNs) have evolved from point-of-sale placements into full-funnel solutions that command a growing share of national ad budgets.
Ten Important Lessons Neuroscience Teaches Marketers
In the progress made in the last half century by marketers beginning to understand these things, motivations were represented by product qualities such as taste, style, safety, gas mileage, resale value, decay prevention, tooth whitening, etc. That was a step forward. However, those variables represent only the rational layer of motivations and are specific to the product category.
IDPH, Brady and the Ad Council Join Forces to Educate Illinoisans About Life-Saving Firearm Restraining Orders
Trailblazing Public-Private Partnership Helps Illinoisans “Pause to Heal” in a Moment of Crisis to Reduce Gun Suicides and Other Shootings
Rediscovering Jacques Ellul: Prophet for the AI Era and Guiding Voice in the Age of Technological Totality
In a moment when generative AI, algorithmic bias, and digital determinism are reshaping every facet of our lives, from governance to intimacy, it’s worth pausing to revisit the rarely spoken yet profoundly prescient voice of Jacques Ellul. His works -- The Technological Society (1954) and Propaganda: The Formation of Men's Attitudes (1962) -- remain essential reading for anyone seeking to understand not just the “how” but the “why” and “what now” of technology’s grip on society. For leaders navigating today’s complex and rapidly changing landscape, Ellul's critique is neither outdated nor irrelevant. On the contrary, it has never been more urgent.
Not Another Conference
Once upon a time if you wanted to talk about broad industry matters (beyond the vertical specialisms) you went to lunch. Or to the golf course. Now you go to a conference / event. The change from eating and golfing to meeting and talking doesn’t seem to have helped much. We’re still not solving the industry’s biggest problems.
CREATIVITY UNLEASHED: Creating with Conscience: Ethical AI in Creative Practice
AI is transforming creativity -- but are we guiding it with conscience? Bonus free content for our subscribers.
The Future of Podcast PR Media Outreach: A Deep Dive with MillionPodcasts’ Founder
As podcasting continues to explode -- with over 2.6 million shows and more than 60 million episodes available -- marketers, publicists, and entrepreneurs are increasingly turning to this format as a primary channel for thought leadership and brand visibility. Yet, identifying and contacting the right podcasts remains a time-intensive challenge. MillionPodcasts, a rapidly growing platform, is tackling this problem head-on with a robust database of verified podcast contacts, advanced search filters, and a user-centric outreach management system.
NASCAR’s $8.5 Billion Rights Boom Validates Visionary Consolidation Strategy from 1999
With the heated negotiations for rights to F1 racing with Apple and ESPN, the NASCAR/IFC 1999 negotiation is especially relevant.
The Myers Report 2025–2026 Economic Forecast: Specialty Channels Gain as Industry Growth Slows
Amid a climate of macroeconomic caution and tightening marketing budgets, The Myers Report 2025-2026 Advertising and Media Economic Forecast provides a granular, data-rich view into where advertising dollars are flowing -- and why. As uncertainty looms, advertisers are gravitating toward specialty and performance-oriented media channels, fueling growth in targeted sectors even as the overall market slows. The excerpted data from this foundational 75-page economic blueprint -- an essential guide for advertisers, agencies, and media sales leaders -- underscores a shifting paradigm in how and where brands invest to reach fragmented, increasingly elusive audiences.
As Ad Tax Deductibility Dodges Immediate Threat, Industry Report Helps Agency Leaders Stay Informed on Advertising's Economic Impact
The long-standing tax treatment of advertising as a fully deductible business expense remained intact in the latest federal budget legislation. While the One Big Beautiful Bill Act (OBBBA), passed by Congress on July 4, 2025, brought sweeping changes across the tax code and federal spending, it notably left advertising deductibility untouched -- for now.
Brilliant Moves Being Made Around the Marketing Industry
There is a terrific amount of great work going on right now across the entire field of marketing-media-advertising. This post will provide some examples and could not possibly include everything, so every now and then I’ll need to do other posts like this one.
Marketing with Confidence: How the 2025 ANA Impact Pulse (Formerly the Response Rate Report) Helps Brands Make Smarter, Faster Decisions
Quick Win: Download the 2025 ANA Impact Pulse, your ready‑made directional benchmark for the next budget meeting.
Why You Have More Power Than Ever Over Your Financial Advisor
In today’s investing world, things are changing - and fast. If you work with a financial advisor or are thinking about hiring one, here’s something important to know: you have more power in the relationship than you might think. In fact, many advisors need you more than you need them.
Why Advertisers Continue to Win with Sports
In an industry shaped by fragmentation and fierce competition for attention, sports remain the rare unifying force. They bring people together across age groups, screens, and formats -- and offer something increasingly hard for advertisers to find: a large, live, engaged audience. Looking back on 2024, it’s clear that sports advertising is evolving alongside its audiences.
HISTORY’s Moment in Media: The Wedding of the Century -- Lady Diana and Prince Charles
The engagement ring was a 12-carat sapphire surrounded by 14 solitaire diamonds. The wedding dress had a 25-foot-long train and was embroidered with 10,000 pearls. The veil used 153 yards of tulle. And there were 27 wedding cakes.
CBS Cancels Colbert (And That's Not All)
"Cancel culture has gone too far!" Stephen Colbert declared last night at the start of CBS' Late Show with Stephen Colbert. Now that's truthiness!
