Amazon Prime Day Case Studies: How Strategic PR and Marketing Can Drive Record Results
Amazon Prime Day is not just a sales event. It is a brand visibility moment, a search engine play, and a trust-building opportunity all rolled into one. That is why Prime Day success hinges on smart, integrated communication. From a PR perspective, this means making sure your brand is present in the stories consumers are already reading. Whether it is gift guides, shopping roundups, or last-minute product spotlights, every appearance earns more than attention. It builds authority.
Advertising Economy Historical Comparisons: 2009/10, 2020/21, 2025/26
Republished from The Myers Report 2025-2026 Marketing, Advertising & Media Economic Report, 75-pages of detailed economic data, forecasts, trends, opportunities, and future dynamics driving media budget allocation and growth opportunities. Available at www.myersreports.com to Myers Report subscribers and for purchase.
Nielsen Optimizes Cross-Platform Reach Measurement
Since 2019, the World Federation of Advertisers, the Association of National Advertisers, the Incorporated Society of British Advertisers, and the advertiser associations in 58 other countries have been focused on being able to accurately and precisely measure the reach and frequency of their ad campaigns across television and digital.
HISTORY’s Moment in Media: From Calls to Culture - How the iPhone Reshaped Media
On Fifth Avenue in New York City, eager customers camped out for days. At a Southern California mall, an entrepreneurial teen arrived a day in advance and had to outwit security to maintain his spot. This month 18 years ago -- Friday, June 29, 2007, at precisely 6 p.m. local time --Apple debuted the iPhone at Apple Stores and AT&T locations throughout the United States. The smartphone era had arrived.
Prime Day 2025 Countdown: 5 Essential Marketing Tactics for Amazon Sellers
As Amazon Prime Day 2025 approaches, time is the most critical resource sellers have left. The final days before the event are not about overhauling strategy, but about sharpening it. Every message, promotion, and piece of content should be driving performance and visibility with precision. Brands that act with urgency and intention during this window are more likely to break through the noise, earn consumer trust, and convert interest into action.
NFL Commissioner Roger Goodell to be Honored at the Ad Council’s 71st Annual Public Service Award Dinner
The Ad Council announced today that Roger Goodell, Commissioner of the National Football League (NFL), will be honored with the organization's prestigious Award for Public Service at its 71st annual Public Service Award Dinner on December 4, 2025, at the Glasshouse in New York City.
Kindness, Creativity, and Co-Intelligence: Andrew Swinand’s Playbook for Human-Centered Growth (Video)
Inspired Thinking Group’s CEO tells Jack Myers why radical self-care, an abundance mindset, and AI-powered content ecosystems are the new fuel for career acceleration -- and invites you to watch the full conversation.
Unleash Your Everyday Genius: AI Exercises to Transform the Way You Live, Work, and Solve Problems
Creativity Unleashed Excerpt #6: Using AI to Develop Creativity as a Life Skill
A Pause for Dennis Holt: A Giant Who Reshaped the Media Universe
Dennis Holt didn’t just change the media business; he redefined its architecture. In the quiet corridors of power and the noisy war rooms of negotiation, Dennis built a bridge from the creative-driven, Madison Avenue-era of advertising to the media-scaled, data-fueled, analytics-obsessed industry we know today. His recent passing deserves more than a pause. It deserves recognition from all of us who stand on the foundation he helped lay.
Marketers: The AI Revolution Has Arrived. Don’t Just Watch, Leverage It.
I’ve always been curious about how things work. My first job in advertising was at a small boutique agency during the earliest days of digital buying before it was even a “thing.” I remember everyone on the legacy teams thought I was crazy. “Who’s buying digital?” they’d ask. “Me,” I’d answer. I started as an assistant digital strategist, and I did my own ad trafficking all the way to reporting and billing.
Revisiting The Myers Report’s 2010 Media Trends Forecast
In November 2010, The Myers Report issued a bold and prescient list of ten defining media trends intended to guide the industry into the following decade.
The Agency Business Splits
It always used to be said that you could sit through any number of agency presentations, take the company logo off the deck and struggle to tell one from the other. Not any longer.
Making the Case: How a CMO Can Prove Brand's Value to the CFO
For many CMOs, it’s the moment that defines their mettle, and perhaps the true future of marketing within their organization. It’s the meeting with the CFO.
Why Strategic Ad Spend Matters More in an Uncertain Economy
“The global economy is navigating turbulent waters.”
The $45 Billion Media Buying Arbitrage Opportunity Hiding in Plain Sight
In a media landscape driven by ROI, efficiency, and targeting precision, one of the biggest opportunities in advertising is still being overlooked: the creator economy.
“S.W.A.T.” Star David Lim Reflects Series Finale, AAPI Representation, and His Unconventional Career Path
After eight seasons and 163 episodes, CBS’s S.W.A.T. aired its emotional series finale, seemingly closing the chapter on a beloved series known for its diverse cast, compelling action, and cultural impact. But just two days later, CBS announced a new spinoff, S.W.A.T Exiles, centered on original star Shemar Moore’s character Daniel “Hondo” Harrelson training a new group of rookies, though without the return of any other original cast members. The news was met with disappointment from fans and the actors alike, including David Lim, who played Officer Victor Tan since season one.
Five Reasons Why You Should Watch this Conversation on Leadership in the Age of AI
Forty generations of strategists from Sun Tzu to Steve Jobs have grappled with the essentials of leadership. In this moment of artificial intelligence revolution, those essentials are being reshaped with even greater urgency. My recent interview with Eddie Burns on Think on This explores how the ancient Taoist tenets have become critical guides for today’s leaders. The result? A thought-provoking 38-minute dialogue that I urge every business leader, creator, and innovator to absorb fully. Jack Myers Podcast (The Tao of Leadership)
Advertising Proves Resilient Amidst Economic Uncertainty
The summer update of MAGNA’s “Global Ad Forecast” predicts media owners net advertising revenues (NAR) will reach $979 billion this year, growing +4.9% over 2024, slowing down from +10.3% in 2024. Neutralizing the significant impact of cyclical events on ad spend in 2024 (US Elections, Euro, Copa America, Summer Olympics) and in 2025 (no such major events), the market slowdown is still real but more modest: non-cyclical ad spend and ad revenues slowed from +8.9% in 2024 to +6.2% in 2025.
Creativity Unleashed: What Machines Can’t Replicate
In Excerpt #5 from Jack Myers’ AI tutorial guidebook Creativity Unleashed: How AI Can Supercharge Your Ideas, we acknowledge that with all the potential AI brings to creativity, it’s only natural to feel a twinge of doubt. You might wonder: if AI can generate music, art, and stories, where does that leave us? Will our work be dismissed as derivative or unoriginal if we use AI as part of our process? Let’s take a moment to address these concerns by focusing on the qualities that make us irreplaceably human -- the aspects of creativity that no machine, no matter how advanced, can truly replicate.