Brian Jacobs spent more than 35 years in advertising, media, and research agencies, including spells at Leo Burnett (UK, EMEA, International media director), Carat International (managing director), Universal McCann (EMEA director) and Millward Brown (executive vice president, Global Media). Currently, he writes "The Cog Blog" on MediaVillage. He has worked in the UK, EMEA, and globally out of the USA. His experience spans shifts from full-service ad agencies to media agencies; from traditional single-commercial-channel TV to multifaceted digital channels; and from media planning to multidisciplinary communication planning.
In 2006, Brian started Brian Jacobs and Associates, a consultancy business whose clients include advertisers, media agencies, and trade bodies.
Active investor in several startup businesses, Brian is a founding director of Enreach, a supplier of advanced audience analytics to premium publishers; and Optisca, a UK consultancy focused on measuring, monitoring and quantifying reputation for company boards.
Brian has served on numerous UK and international media industry committees, including the BARB Management Committee. He is a past chairman of the UK Media Research Group and has spoken at many conferences and festivals in the UK, Europe, Asia, and the USA.
Brian has coauthored two books on the media industry: Spending Advertising Money, with the late Dr. Simon Broadbent, published in 1984; and Social Media Marketing, with Jouko Ahvenainen, Alan Moore and Ajit Jaokar, released in 2009.