Brian Jacobs spent more than 35 years in advertising, media, and research agencies, including spells at Leo Burnett (UK, EMEA, International media director), Carat International (managing director), Universal McCann (EMEA director) and Millward Brown (executive vice president, Global Media). Currently, he writes "The Cog Blog" on MediaVillage. He has worked in the UK, EMEA, and globally out of the USA. His experience spans shifts from full-service ad agencies to media agencies; from traditional single-commercial-channel TV to multifaceted digital channels; and from media planning to multidisciplinary communication planning.
In 2006, Brian started Brian Jacobs and Associates, a consultancy business whose clients include advertisers, media agencies, and trade bodies.
Active investor in several startup businesses, Brian is a founding director of Enreach, a supplier of advanced audience analytics to premium publishers; and Optisca, a UK consultancy focused on measuring, monitoring and quantifying reputation for company boards.
Brian has served on numerous UK and international media industry committees, including the BARB Management Committee. He is a past chairman of the UK Media Research Group and has spoken at many conferences and festivals in the UK, Europe, Asia, and the USA.
Brian has coauthored two books on the media industry: Spending Advertising Money, with the late Dr. Simon Broadbent, published in 1984; and Social Media Marketing, with Jouko Ahvenainen, Alan Moore and Ajit Jaokar, released in 2009.
channels
The insights you need, in your inbox daily
We use cookies and similar methods to recognize visitors and remember their preferences, understand the performance of our site, provide social media features, and serve more relevant content to you. By continuing to browse the website you consent to all cookies in accordance with our Privacy Policy.
MediaVillage “Knowledge Exchange” is where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “Knowledge Exchange” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom
Read member contentWelcome to The Myers Report, a comprehensive hub within MediaVillage that presents the results of major industry studies, in-depth insights, market intelligence, and a wealth of media, marketing, and advertising-related data and resources. Delve into the latest financial data and forecasts that shape decision-making in the ever-evolving media landscape, and access valuable tools and information to empower professionals and businesses alike. Stay ahead of the curve with the latest trends and analysis, curated to provide a holistic view of the dynamic media industry.
Welcome to the Thought Leadership & Insights section of MediaVillage, your go-to destination for cutting-edge news, perspectives, and strategies from media agencies and brand marketers. Explore a curated collection of forward-thinking articles, interviews, and analyses that shape the future of the media industry and drive impactful advertising campaigns.
Discover the Media Owners & Sales Insights section of MediaVillage, where you'll find a wealth of thought leadership, up-to-the-minute news, and invaluable insights from media owners, media sales organizations, vendors, and suppliers. Dive into exclusive content that unveils the latest trends, innovations, and strategies driving the media landscape and fueling successful collaborations within the industry.
Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.