Brian Jacobs spent over 35 years in advertising, media and research agencies including spells at Leo Burnett (UK, EMEA, International Media Director), Carat International (Managing Director), Universal McCann (EMEA Director) and Millward Brown (EVP, Global Media). He has worked in the UK, EMEA and globally out of the USA. His experience covers shifts from full-service ad agencies to media agencies; from traditional single-commercial-channel TV to multi-faceted digital channels; and from media planning to multi-disciplinary communication planning.
In 2006 Brian started Brian Jacobs and Associates, a consultancy business www.bjanda.com that has advertisers, media agencies and trade bodies amongst its clients. www.bjanda.com is home of the Cog Blog.
Brian is also an active investor in several start-up businesses. He is a Founder Director of Enreach, a supplier of advanced audience analytics to premium publishers (www.enreach.me); and Optisca, a UK consultancy focussed on measuring, monitoring and quantifying reputation for company boards (www.optisca.com).
Brian Jacobs has served on numerous UK and international media industry committees, including the BARB Management Committee. He is a past Chairman of the UK Media Research Group, and has spoken at many conferences and festivals in the UK, Europe, Asia and the USA.
Brian has co-authored two books on the media industry, separated by 25 years. ‘Spending Advertising Money’ with the late Dr Simon Broadbent was published in 1984; ‘Social Media Marketing’ with Jouko Ahvenainen, Alan Moore and Ajit Jaokar appeared in 2009.