Once again Epictetus has been proven right; if horses had gods they would look like horses. I watched the Super Bowl this past Sunday…who didn’t! It was, for a change, a great game. But the commercials….especially the Chrysler 200 spot with Eminem.
I loved the concept: Imported from Detroit. But Eminem as a spokesperson for a ‘luxury’ anything? Nah. This came from a bunch of 20-30 somethings making a spot for themselves rather than for the intended audience.
Grownups (and the few children of the rich) buy luxury cars. Grownups are not regular Eminem fans. Ergo, someone spent a lot of money sending absolutely the wrong message to the wrong audience.
What else is new?
Jerry Shereshewsky has formed a new marketing consultant firm, GrownUpMarketing, to help agencies and marketing companies strategically understand the 45+ market and the relevance to their particular brands. Jerry can be reached at jerry@grownupmarketing.com
Read all Jerry’s MediaBizBloggers commentaries at Rants & Raves from the Heart of Advertising.
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