Time, Inc announced that Laura Lang is their new CEO. Interesting AdAge article with lots of quotes
But the big thing that wasn’t mentioned is that she’s a terrific and experienced brand marketer. And if there is a company that needs a brand marketing makeover, it’s Time, Inc. And that, as Martha Stewart would say, is a very good thing.
Jerry Shereshewsky is Chief GrownUp at GrownUpMarketing LLC, a consultancy focused on helping companies get known, liked and respected in the advertising and marketing business. Jerry can be reached at jerry@grownupmarketing.com
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