Some readers/viewers of my recent blogs/vlogs have asked for a summary of my recommendations for marketing during the pandemic. "Please boil it down," one viewer requests. I'll write today in the form of a checklist, then.
We hope this checklist is helpful. Through this tragedy, I keep my own morale up by focusing on the good that I can do, and on the possibility that through this ordeal we can gain the will to make reforms that have been overdue in marketing and in every other sphere. For example, outside our sphere, the only way to reduce the threat of future pandemics is to maintain animal habitats, and treat animals humanely on the way to eating them.
Stay well, stay present.
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