The quest for a better understanding of human emotions and behavioral triggers is a long and evolving one. Back in the 1940s, Abraham Maslow introduced his seminal Hierarchy of Needs, setting the stage for a deeper understanding of the relative importance of need states in human motivations. But in today's world of big data, the impact of social media and the overall evolving nature of societal mores, an update of Maslow's Hierarchy is sorely needed.
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