MediaBizBuzz: Publicis, Google, a Digital Ad Landmark and Lots of Streaming

By MediaBizBuzz Archives
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A roundup of the week's key news from MediaVillage member companies and the wider media industry. This week, Publicis revenues surge ahead of the storm, Google eyes the TV ad pie, Yahoo bidders are few and far between, U.S. digital ad revenues reach a record and streaming competition heats up. Plus, a stream of other media and advertising news.


U.S. Internet Ad Revenues Increased 20% in 2015

Revenues reached a "landmark" $59.6 billion in the U.S. according to the Interactive Advertising Bureau's annual study. Mobile accounted for $20.7 billion, up 66% from 2014, and digital video Increased 30%. (via IAB)

+ Legacy Media Ad Spend Will Continue to Outpace Digital Advertising Until 2021


Publicis Revenue Exceeds Estimates on North American Growth

Q1 revenue rose 8.9% to 2.29 billion euros. "The second and third quarters are the period during which we will take the impact of budgets that have been lost with full force." (via Bloomberg)

Publicis: Not-So-Bad 2016 Ahead -- Pivotal Research​


Omnicom Beats Earnings Expectations for the First Quarter of 2016

Advertising led organic revenue growth across the company's four marketing disciplines, with an increase of 7.9%. CRM decreased 0.7%, PR decreased 0.9% and specialty communications increased 2.2%. (via Ad Age)

Omnicom: Margin Improvements on Track -- Pivotal Research​


Google Wants a Piece of the $70 Billion Linear TV Ad Pie

Company unveils addressable TV product DoubleClick Dynamic Ad Insertion, an update to DoubleClick for Publishers, and improved search for TV shows. (via Ad Exchanger)

+ Alphabet's Money-Losing Moonshots Take Shine Off Google's Ad Business (via USA Today)

+ Cablevision Dives Deeper Into Addressable TV Ads and DAI with Google Partnership (via FierceCable)

+ Turner's Michael Strober on Unlocking the Keys to Higher TV ROI


Yahoo Bidders are Few and Far Between but Include Verizon, TPG and a Gang of Exes

The landscape of initial bidders for the Silicon Valley Internet giant is becoming clear, and it's a pretty small group of potential acquirers. (via Re/code)

+ Yahoo Search Business Takes a Beating, Mobile and Display Bright Spot (via MediaPost)


Nielsen Bumps Up Quarterly Cash Dividend on Q1 Profit Growth

Buy segment revenue grew 4.3% and Watch segment grew 6.3% on a constant currency basis driven by Total Audience Measurement framework and precision targeting and analytical solutions. (via The Wrap)


YouTube Begins Tracking Offline Sales Impact for TrueView Video Ads

Google is telling CPG advertisers that its video ads not only have brand impact, but that they drive incremental sales, too. (via Ad Exchanger)


Verizon, Hearst to Acquire Complex Media

"The decision to acquire Complex is certainly a continuation of our media strategy, which is focused on disruption that is occurring in digital media and content distribution." (via Variety)

+ Verizon Readies Next-Gen TV Service for Launch Later This Year (via Variety)


Walt Disney Co.'s ABC Sells Its Fusion Stake to Univision, Exits Joint Venture

Disney sold its 50% stake in the venture back to Univision, which plans to reposition several of its assets, including Fusion, as a "multi-platform destination for the new, rising American mainstream." (via LA Times)


ABC to Help TV Station Affiliates Compete in Streaming World

Clearinghouse initiative is designed to help ABC's affiliated TV stations strike deals with distribution partners such as the Sony PlayStation Vue and DirecTV. (via LA Times)


Disney Wants to Invest in Major League Baseball's Video Streaming Company

It's a sign that the media giant wants to own the technology to help it power direct-to-consumer video services. (via Re/code)


Sony Streaming Service Creates VR Experience Designed for Advertisers

Crackle is creating some new experiences for advertisers, including revamping the commercial model for binge viewing and introducing marketer-driven virtual-reality experiences. (via Ad Age)

+ Crackle Launches on Comcast's Xfinity (via Broadcasting & Cable)


Amazon Ups the Ante on Streaming Video, Challenging Netflix

The online retailer will begin offering its video streaming service as a stand-alone option for the first time. A monthly subscription will cost a dollar less than the most popular plan from Netflix. (via WSJ)

+ Amazon Video to Offer Subscriptions to NBCU Comedy Service Seeso (via Deadline)


Proximity Sensors in Stores and Elsewhere Surge, New Report Suggests

Mobile beacons and other proximity location tracking sensors continue to proliferate, numbering 6.2 million as of the first quarter, according to a new report from Proxbook. (via Ad Age)


Virtual Reality Lures Media Companies to a New Frontier

"Not a single media company isn't thinking about what happens when the rectangle goes away." (via NY Times)


Can Audio Go Viral on Facebook?

Here's what happened when NPR ran an experiment for a month. (via Nieman Lab)


Video Picks

How Nielsen Plans to Tackle Streaming Revolution

Nielsen chief executive officer Mitch Barns discusses how the company will measure new-media audiences. (via Bloomberg)


The Rubicon Project CFO/COO: Advertising In A Digital World

Mad Money’s Jim Cramer spoke with the exec from one company that just hit a 52-week high and can stand its own against Google in a digital world.


Image at top courtesy of Corbis. The opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of, Inc. management or associated bloggers.



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