Turner's Michael Strober on Unlocking the Keys to Higher TV ROI

Turner: Re-imagine TV Archive

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We’re already inching into the 2016/2017 Upfront season. The next three months will feature a variety of great events, lots of new programming announcements, too much food and drink, and several major media companies talking about data and targeting. It would be a surprise if there was any Upfront event that didn’t speak to this important issue.

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Michael Strober

Michael Strober is Executive Vice President of Client Strategy and Ad Innovation for Turner Ad Sales. Within this key role, Strober is charged with both capturing client insights to better power advertiser decisions and outcomes, and developing next genera... read more

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