Total 2015 digital advertising spending, excluding search and social marketing, increased 26% to $45.2 billion. Digital ad spend is projected to increase another 29% to $58.3 billion in 2016 and an average 21% annually to $113 billion in 2020, according to new data from MyersBizNet. Forecasts projecting that digital advertising spending will exceed spending on legacy media are grossly exaggerated.
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