Total 2015 digital advertising spending, excluding search and social marketing, increased 26% to $45.2 billion. Digital ad spend is projected to increase another 29% to $58.3 billion in 2016 and an average 21% annually to $113 billion in 2020, according to new data from MyersBizNet. Forecasts projecting that digital advertising spending will exceed spending on legacy media are grossly exaggerated.
Legacy Media Ad Spend Will Continue to Outpace Digital Advertising Until 2021
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2015-2020 MyersBizNet Forecast Digital Advertising and Legacy MediaFile Size: 519.6 KB2015-2020 MyersBizNet Forecast Digital Advertising and Legacy Media