This week, on Mindshare’s Culture Vulture Live, Courtney Graeber talks about every company’s secret marketing weapon: their own employees.
A recent Gallup survey found that less than one-third of U.S. workers are engaged in their jobs. So we worked with Dynamic Signal, one of our LOOP partners, on new research regarding employee advocacy -- how to turn your people into contributors and advocates for your business.
Here are some of our findings:
- First off, to be engaged, you have to be informed: 74% of employees feel that they’re missing out on at least some company info and news.
- We may be addicted to our smartphones, but the way companies communicate with employees hasn’t caught up. 87% of workers typically receive company news through email, company intranet or in-person. Businesses are lacking in mobile and social solutions.
- People want to be more active and engaged -- they want to be company advocates. In fact, 55% said that a mobile app would help them be more informed and engaged with their company. And, for employees who don't currently see themselves as advocates: 41% said that they would be if their company had a formal and organized program.
The takeaway here: Brands should look at how they’re connecting with employees at work. Your best brand advocates are your own people. And that power is difficult for competitors to replicate.
Check out the infographic below with more insights, and get a deeper look at the research here.