On this episode of Mindshare's Culture Vulture Live, it’s time for an update on Generation Nice – something we also talked about on an episode last year. Gen Nice is what we’re calling Gen Z, our most diverse, largest living generation. They’re not thrill-seekers or rule-breakers. Instead they’re risk adverse, shy and frugal.
The No. 1 box-office hit Crazy Rich Asians is the latest proof of concept behind the call for more diverse stories in Hollywood. The film handily outperformed expectations and joins 2017’s critical and commercial hit Get Out and the history making Black Panther as films fronted by a non-white cast that delivered above and beyond at the box office. The success of Crazy Rich Asians is not an isolated event but rather an indication of the demand for rich and culturally relevant stories that focus on Asian communities. Crazy Rich Asians is a significant milestone, but it is one of many content offerings that provide an authentic Asian perspective and that appeal to mainstream audiences.
On this episode of Culture Vulture Live, Dan Richardson takes a closer look at a trend we identified here at Mindshare called Extreme Exchanges. Look at any category from retail to food, travel to media, and you'll see two extremes in action, with efficiency at one end of the spectrum and immersion at the other.